Avid deploys content creation, media management solutions at 2018 Winter Olympics

Avid is providing content creation and media management workflows for NBC’s coverage of the XXIII Olympic Winter Games in PyeongChang, South Korea.

NBC is utilizing Avid MediaCentral to accelerate and streamline production for the PyeongChang Games. MediaCentral will enable NBC Olympics to streamline its entire workflow, from creation to delivery, throughout the 18 consecutive days of coverage of the PyeongChang Games.

“For the 2018 PyeongChang Games, we need to create, manage and distribute enormous volumes of content,” said Darryl Jefferson of Avid. “Over the years, MediaCentral has become an integral component to our workflow. MediaCentral allows our team members in multiple locations, across several continents, to collaborate in real time. Having that ability, provides us with the capacity to create high-quality content quickly and efficiently, and ensure we can meet the productions demands of the Winter Olympics.”

“Sports broadcasters today need to accelerate their workflows and maximize efficiency across every aspect of the media value chain, particularly for complex, large-scale events like the Winter Olympics,” said Louis Hernandez, Jr., Chairman and CEO, Avid. “With MediaCentral at the heart of its content production and media management workflows, NBC Olympics can deliver coverage to audiences in more powerful and efficient ways.”

NBC Olympics will use Avid’s solutions throughout all PyeongChang Games venues, including alpine, figure skating, and speed skating.

NBC Olympics will also deploy Avid Nexis, connecting dozens of editing suites with Media Composer.

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