NAB Show to feature eSports conference

During the 2018 NAB Show, the online sports industry will be explored in a new conference track titled “eSports: Get in on the Action” on Wednesday, April 11.

The conference, which is produced in partnership with the eSports Ad Bureau, comprises six sessions focused on audience targeting and growth, sponsorship opportunities and real-world success stories.

Sessions will:

  • Provide information on how to utilize demographic indicators to identify and nurture specific audiences, in addition to how media companies can leverage numerous technologies, device habits and trends to create successful multi-platform campaigns
  • Feature companies that develop engaging content opportunities that best connect with audiences
  • Provide an overview of what is needed to create unique sponsorship options
  • Include agencies, producers, media sellers, buyers and clients sharing their insights on successfully implemented sponsorship and branding campaigns

“The new eSports conference will combine practical business information with the latest technology and insight from sports-savvy professionals,” said NAB Executive Vice President of Conventions and Business Operations Chris Brown. “We look forward to exploring the forces that are shaping the future of the eSports global phenomenon.”