Denmark’s TV 2 expands relationship with Avid for newsroom solutions

During the 2018 IBC Show, Avid announced that Denmark’s TV 2 will update its newsroom with Avid products and solutions.

With the change, Avid’s MediaCentral platform will serve as the foundation for TV 2’s news production while also providing a future path to the cloud for TV 2.

“TV 2 has been an Avid user for more than 10 years and we’re looking forward to moving our longstanding relationship forward through this alliance,” said Tom Bjerre, CIO at TV 2.

“Together with Avid, we have a mission of building a modern, easy-to-use and flexible production system that publishes across many platforms. We appreciate the flexibility and openness of Avid’s solution to enable third-party applications to seamlessly plug into the platform.”

Additionally, Avid NEXIS, the software-defined storage platform, will be implemented at TV 2.

“Avid is proud to collaborate with customers like TV 2 who are taking control of changes facing broadcasters to capture the opportunities to improve the way they work and how they serve and grow their audiences,” said Tom Cordiner, Senior Vice President, Global Sales, Avid. “We’re excited to be introducing the efficiency and extensibility of MediaCentral to drive their operations and expanding the role of Avid solutions with TV 2 to help them deliver the best possible content and engage audiences as efficiently as possible.”