ABC’s Michelle Obama special uses text-heavy name

By Michael P. Hill November 11, 2018

Weekly insights on the technology, production and business decisions shaping media and broadcast. Free to access. Independent coverage. Unsubscribe anytime.

ABC took its normal word-heavy route in the title and graphics of its “20/20” special featuring Robin Roberts‘ interview with former First Lady Michelle Obama.

The network used the title “A First Lady’s Journey: Becoming Michelle Obama” and created a logotype that used varying letter sizes and spacing to “square off” the text — with the exception of “with Robin Roberts” under it, which was indented on both sides.