Wisconsin CBS teases rebrand with animated promo

WISC, the Morgan Murphy Media-owned CBS affiliate in Madison, Wisconsin is teasing big changes this weekend following the Super Bowl.

In a post on the station’s Facebook page, a team of animated construction workers assembles a large sign that hints at a new logo with a voiceover noting change is coming Sunday, Feb. 3 at 10 p.m.

Along with the logo, a new set is also expected to debut.

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