How Chicago stations (and networks) covered suburban shooting

Over at NBC 5, WMAQ, the broadcast lead with the story as well, using an aerial image of the business with a dusty textural overlay and the words “Tragedy in Aurora” right before the red-toned breaking news version of the station’s open ran.

Anchor Rob Stafford took the the first read on the story and apparently the station’s producers wanted to get three different variations of coverage branding in.

Stafford’s read was “Tragedy in Aurora. A workplace nightmare,” while the OTS next to him read “Workplace horror” and featured three bullet points about the incident.