Murals take center stage in ESPN U.S. Open promo
To promote is coverage of the U.S. Open, ESPN installed five murals in the Dumbo neighborhood of Brooklyn.
ESPN and agency Loyalkaspar then captured fans posing in front of the murals, which depict tennis stars.
“Naturally, crowds of people showed up and had a blast posing with the murals, which made for amazing footage and lead to this anthem spot,” the agency said in a statement.
The promo is interspersed with match footage and ends with a sweeping view of New York.
The U.S. Open runs Aug. 26 to Sept. 8, 2019 from New York.