New York Jets expand digital content with new training center studio
Using a space that overlooks the facility’s outdoor practice field, the studio is built around a large desk that can be fully branded based on the output, such as for “Pregame Central,” “Jets Overtime” or “Training Camp Live.”
The studio is sponsored by BetMGM, an expansion on the team’s partnership with the MGM Resorts organization, branding the space on-air as the BetMGM Studio. This follows other NFL teams who have sold naming rights to almost everything, including studios.
The studio includes a variety of display technology to further brand the space and to allow an easy transition between programs.
The main background can also be closed with a faux wood panel to hide the windows and to control outdoor lighting exposure.
Along with the video-focused content, the BetMGM Studio is also used for podcasts and audio-specific programming which is also live-streamed on the team’s YouTube channel.