Netflix unveils its take on ‘Raw’ logo

Netflix has released its logo design for the Monday evening WWE Raw brand when its moves to the streamer in January 2025.

The new mark continues to draw on the same basic foundation that was first introduced in 2016, when the wordmark was switched to a bold, wide typeface that uses what appears to be more like an upside-down “M” for a “W.”

Raw logo from 2019 to 2024.

The trademark red color has also been retained.

The new logo, however, removes the pointed arrow-like element and angled effect on the typography and instead sees the word “Raw” skewed at a slight angle that slowly rises as it moves from left to right. The negative space created by this layout is filled with two narrow right-angle triangles tucked up against the text to follow the slope.

Raw is scheduled to debut on Netflix as part of a $500 million agreement between the TKO Group, the parent of WWE, and Netflix.

The base Raw logo since 2016. Variations of this look were used over the years.

The rights to the Raw-branded matchups had previously been held by NBCUniversal since 2005, with broadcasts typically airing on USA Network and serving as one of its signature programs. That deal went to Netflix, though USA announced in 2023 that it had picked up the Friday-night franchise “SmackDown” from the WWE. 

NBCU and the WWE did have a short-term agreement that kept the matches on USA Network after the contract expired until the end of 2024. 

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