UPROXX TV reports 160 million monthly viewers, expands CTV reach

UPROXX TV positioned itself as a top-tier connected TV network with new audience metrics released ahead of its 2026 IAB NewFront event.

The announcement follows the network’s November 2025 launch and will culminate in a March 26 event at City Winery Pier 57 in New York, the company said.

UPROXX reported reaching 160 million monthly viewers across connected TV, YouTube and social platforms, with more than half of its audience watching on television screens. The company cited Comscore data ranking UPROXX seventh among the top 25 CTV entertainment properties, ahead of Vevo, Fox and Warner Bros. Discovery.

Comscore data also showed UPROXX as the top YouTube partner channel, outperforming networks and music distributors including SonyBMG, The Orchard and Studio71.

“Our viewers aren’t scrolling or grazing; they are on the couch, remote in hand, with the volume up. That isn’t social media behavior — that is television behavior,” said Jarret Myer, co-founder and CEO of UPROXX.

The company emphasized audience duplication metrics, reporting that a majority of combined audiences with major platforms remained unique to UPROXX. According to Comscore analysis, pairing UPROXX with Netflix resulted in 64% unique audience contribution from UPROXX, while combinations with ESPN and VEVO showed similar incremental reach gains.

“When a network breaks into the Top 10 on CTV at that scale, that’s not a niche story — it’s a creator television story,” said Steve Bagdasarian, chief commercial officer at Comscore.

UPROXX said it will use the NewFront event to introduce expanded FAST channels, new programming franchises and a data-driven advertising product called Dynamic Media, designed to align brands with real-time cultural trends across CTV and YouTube.

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“The UPROXX audience isn’t just large,” Bagdasarian said. “What makes UPROXX remarkable is how additive the audience is.”

The presentation is scheduled for 6 p.m. following YouTube’s NewFront event, with attendance limited to invited brand and agency partners.