Ross Video, HighField AI partner on AI-assisted graphics workflows

Ross Video and HighField AI have announced a partnership ahead of the 2026 NAB Show to integrate AI-assisted graphics workflows into broadcast production environments.

The integration is designed to help news and sports teams move from story context to on-air graphics more quickly while maintaining existing workflows, the companies said.

Broadcasters face increasing demands to produce content across multiple platforms with smaller teams. The companies said the integration reduces manual production steps while allowing operators to retain control of graphics creation.

“Broadcasters don’t need AI that forces them to rebuild their operation,” said Tehseen Akhtar, senior director of product management at Ross Video. “They need intelligent tools that support the workflows they already rely on.”

HighField AI analyzes story context within Ross Inception, identifies appropriate Ross XPression templates and assembles production-ready graphics using text, quotes, visuals and data. Content assets can be retrieved through Ross Streamline, with graphics rendered and deployed through XPression.

The workflow supports the creation of lower-thirds, matchup screens, player profiles and full-frame visuals for live production environments.

“HighField AI turns story context into production-ready graphics in seconds,” said Ofir Benovici, CEO and co-founder of HighField AI. “With Ross, we’re introducing a conversational workflow for live production, making graphics creation as simple as asking for what you need. A producer can request a matchup graphic or player comparison, and the system builds it instantly using the broadcaster’s own templates and assets. With HighField AI, production teams can create graphics faster, maintain consistency, and keep full brand control, without changing how they work.”

The initial integration focuses on Ross XPression, Inception and Streamline, with plans to expand AI-assisted workflows across additional Ross tools.

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