Gravity Media launches creative agency in partnership with the Good Work Quickly

Gravity Media has launched Gravity Media Creative Agency in partnership with creative production company The Good Work Quickly.

The new agency aims to provide end-to-end campaign services for brands, federations and sponsors worldwide.

The partnership combines Gravity Media’s global production infrastructure and expertise with The Good Work Quickly’s creative strategy, development and production capabilities. The agency is designed to address the increasing demand for faster delivery of high-impact creative content across multiple platforms in the sports and entertainment sectors.

The Good Work Quickly was founded by advertising professionals and offers strategy, creative and production services under one roof. The company has worked on campaigns for brands including Lexus, Emirates and Coca-Cola.

Gravity Media Creative Agency will operate across television, documentary, digital, social media, branded content and live activations. It will deliver a range of projects from large-scale 360-degree campaigns to reactive content tied to live events. The agency is fully integrated within Gravity Media’s production ecosystem to support the pace and scale required by the current industry landscape.

Dave Bedwood, co-founder of The Good Work Quickly, said the agency “sits at the intersection of broadcast craft and modern brand storytelling” and described the model as combining creative agency thinking with production execution.

Jamie Hindhaugh, CEO of Gravity Media’s UK, USA, Australia and Middle East operations, stated that the agency allows the company to partner with brands and rights holders earlier in the creative process, extending its live production capabilities upstream.

John Newton, chairman and CEO of Gravity Media, described the launch as a strategic expansion to meet the need for speed, sophistication and scale in the industry. He said the combined expertise positions the agency to deliver integrated campaigns for major sporting and entertainment platforms and to adapt to evolving customer needs.