Telemundo World Cup 2026

• Broadcast Design by: Telemundo Creative Services
• Broadcast Design by: Gameday Creative

Telemundo developed its 2026 FIFA World Cup graphics package with Gameday Creative to give the tournament a distinct identity for its Spanish-language audience.

Telemundo builds World Cup identity around scale, motion and Spanish-language ownership

Telemundo uses virtual production to move its World Cup studio across 16 host cities

The design centered on a concept called “multitudes,” using repeated shapes, crowd-like patterns and fragments inspired by soccer-ball geometry to convey the scale of the event. A cinematic visual style combined dramatic lighting, 3D environments, country colors, national team marks and Telemundo’s Spanish-language World Cup branding.

Stadiums and city skylines identified the tournament’s 16 host cities across Canada, Mexico and the United States. The broader system included opens, transitions, information graphics, sponsor integrations, social content and marketing materials. Real-time stadium environments allowed elements to be adjusted for different matchups, locations and times of day while maintaining a consistent visual language.

Set Design

Telemundo World Cup 2026

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