Wilkes-Barre station readies for HD, begins using new logo

WBRE-TV, Nexstar-owned NBC affiliate in Scranton/Wilkes-Barre, Pa., has begun using a new logo as it begins prepping for HD news.

The station is planning to debut HD newscasts April 2 and will roll out a new set, graphics and weather system at the same time.

The station is also dropping the old “WBRE Eyewitness News” logo, seen above. This logo debuted June 9, 2008, when the station returned to using the “Eyewitness News” branding after being known as “28 News” and “WBRE News” for several years.

Dropping the call sign and NBC peacock from the logo also makes it possible for the station to simulcast its newscasts on WYOU-TV, the CBS affiliate in the market, which is run by Nexstar for Mission Broadcasting through a JSA.

The new logo retains the “shiny” feel of the old logo but is much cleaner and simplified.

Market leader WNEP-TV, the ABC affiliate owned by Local TV, debuted HD news in June 2011, along with new graphics. The station had been using an HD-ready set since February.

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