Atlanta NBC debuts new set

WXIA-TV, Atlanta’s Gannett owned NBC affiliate, debuted a new set on its noon newscasts Tuesday, after spending just over a month on a temporary set.


The new set, which replaces the PDG/Jack Morton one installed in 2006, replaces warm wood tones and rich colors for sleek metallic surfaces and blurred plexi panels.

The set is stocked with backlit color changing plexi panels as well as numerous flat screen monitors, including a freestanding 3×4 monitor array.

Another common design element is the use of plexi panels placed in front of printed graphics that showcase the Atlanta skyline, which can be found in the header of the set, behind the anchor desk as well as other parts of the set. In some areas, the blurriness comes across as a bit extreme.

The anchor area also boats a dramatically lit etched rendition of the station’s “11 Alive” logo.

In addition to the new studio, WXIA-TV is also using the new Gannett graphics package, which NewscastStudio exclusively covered in January and were first seen at WTSP-TV in Tampa.

Related Stories


  • Eric

    In a way, it would seem that WXIA has sort of broken away from the traditional newscast model. Anchors not sitting behind the traditional anchor desk. I had hoped that WXIA would have given its “11 Alive” logo a makeover… current logo being retired after 19 years, and a new logo being rolled out.

    Not sure of the company that designed this new set for WXIA… it looks very nice though. Don’t know if other Gannett-owned stations, like WUSA DC and WKYC Cleveland could and might get something similar to this.

    • Lance

      I think the set for WXIA is very smooth and sleek however the space looks small, but it has the look of KSL NBC Salt Lake City. I would like an anchor desk. I agree after 20 years the roman 11Alive logo needs to be retired and new logo in place; just don’t go to the bargin basement of logos where WUSA 9 has…

  • Pingback: WXIA Unveils Sleek New Set - TVSpy()