February 26, 2013

‘Today’ changes directions on graphics

today_change

NBC’s “Today Show” quietly rolled out a graphics update this week, changing the lower third.

The new lower third appears from the left (previously on the right) and is a bright orange color.

Previous L3

today_change2

The change looks very quickly implemented and seems to have caught some affiliates off guard, as the ticker on some affiliates no longer fits into the space below the lower third.

The new design is also very clunky, taking a good thing and crashing it.

We’ll see if this is a sign of a larger graphical change coming?

H/T Ryan on Twitter

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  • Eric

    We’ve taken notice of alterations being made to the Today set. From the window looking out on the plaza getting new monitors during the 2012 Olympics… to a bigger anchor desk debuting on weekend editions, and recently the weekday editions… and alterations made to the lower-third graphics. Don’t really see that having any type of impact with ratings.

    I could see Studio 1-A getting a full head-to-toe makeover eventually… don’t know if Today would want to copy CBS’ This Morning and/or MSNBC’s Morning Joe with a round-table set. Could picture Today keeping its window to the plaza… as well as the kitchen area… and the interview/performance areas. If the Matt Lauer/Savannah Guthrie co-host pairing doesn’t work out… I could see Today opting for a Lester Holt/Kate Snow co-host pairing as a back-up plan… Today eventually going back to its original 2-hour format.

    The recent debacle over Ann Curry’s dismissal as co-host didn’t go over well… and it’s unclear if Today can ever fully recover from that. Hope that Curry is considering leaving NBC, in favor of jumping over to CNN. I also picture GMA managing to remain #1 in the ratings into the foreseeable future.