HBO Sports updates opening bumper with monochromatic look

HBO Sports rolled out an updated intro this winter from Troika, its long-time partner who helped the network with a complete brand identity overhaul in 2013. 

The new design features a series of vignettes of HBO’s marquee sports properties, moving through each with a series of layering and cross-connected lines.

“Real Sports,” “World Championship Boxing” and “Hard Knocks” are three of the featured programs in the intro, which uses a monochromatic look to unify the visuals.

Musically, an updated HBO Sports theme debuted with the bumper that features a soften drumbeat march to the famous horned signature. Jingle Punks composed the update to Casey Filiaci and Ferdinand J. Smith’s theme, which had been serving the intro since 1991.

Previous Bumper

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