Streaming services reach 91% of U.S. households, Parks Associates reports
Streaming video continues to grow as the dominant method of home entertainment consumption in the … Read More
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NBA returns to NBC with flexible studio designed around talent, technology
NBC Sports has invested significantly to bring NBA back to its airwaves after 22 years, and … Read More
Sinclair sees broadcast consolidation opportunity as regulatory barriers fall
Sinclair Broadcast Group used its third-quarter earnings call to make a case for large-scale consolidation … Read More
How cable and network streamers kicked off election night 2025
All of the major U.S. networks offered up coverage of the off-year 2025 elections, though the … Read More
MSNBC leads cable news in primetime Election Night viewership
MSNBC averaged 2.92 million viewers in primetime on Election Night, surpassing both Fox News and … Read More
One in three U.S. subscribers cut household costs to keep streaming
A new report from digital platform company Bango reveals that 34% of U.S. streaming subscribers … Read More
Netflix begins dynamic ad insertion for live programming in six countries
Netflix has begun testing dynamic ad insertion for live programming in six countries, part of … Read More
MS NOW previews Times Square broadcast facility ahead of NBC split
MS NOW will transition to new broadcast facilities at Versant’s Times Square headquarters on Nov. … Read More
FAST channel volume grows 21 percent amid rising fragmentation
The number of free ad-supported streaming television (FAST) channels rose 21 percent in 2025, according … Read More
Viewers overwhelmed by streaming options and siloed platforms
Streaming viewers face growing challenges navigating an increasingly fragmented video landscape, according to Gracenote’s 2025 … Read More