Archive for the ‘Local News’ Category

CBS O&Os continue to roll out new graphics package

More CBS O&O stations have rolled out the new CBS graphics package.

These stations include KYW-TV, KDKA-TV, KPIX-TV, WWJ-TV and KTVT-TV.

CBS L.A. O&O rebrands again

KCBS-TV and KCAL-TV, the CBS owned-and-operated stations in Los Angeles, have been rebranded under the name “CBS Los Angeles” and launched a new Web site that, similar to WCBS-TV in New York, also incorporates the station’s sister radio properties.

The new site, CBSLosAngeles.com, sports a similar look and feel to CBSNewYork.com.

You may recall that last year the two stations were branded under the name “NewsCentral,” a name that lasted about five months.

Arizona CBS affiliate debuts in HD with new set and graphics

KOLD-TV, the Tucson, Ariz. CBS affiliate, has launched a new look in high definition.

As part of the switch to HD, the station debuted a new logo, set and graphics package. The new set, designed by FX Group, uses blues and yellow combined with wood tones to create a simple yet effective design.

More photos, from Furbish Designs, after the jump.

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Alabama station to rebrand

WAAY-TV, the ABC affiliate serving the Huntsville, Ala. area, will become “WAAY 31 First News” on Sept. 13.

The station currently is branded as “WAAY 31 News.”

A significant change is the elimination of a 6 p.m. newscast. Instead, the station will air “Jeopardy!” at 6 p.m., in addition to a repeat episode of the game show at 4:30 p.m. The station is also adding a 4 p.m. newscast and will move its main anchor team to 5 p.m. followed by “World News” (which the station apparently still thinks is called “World News Tonight,” according to its official announcement).

WAAY-TV certainly isn’t the first station to use the “First” moniker and it will be interesting if it manages to beat it to death as many other stations using the name have. Too often the word “first” gets thrown in front of practically every segment title (”First World,” “First Weather,” “First Sports”) and tends to be a bit much. It is worth noting, however, that the addition of a 4 p.m. newscast and moving up its primary early evening newscast to 5 p.m. does support this branding to a certain extent.

The “First” branding concept is perhaps most common with 4 p.m. newscasts running under the banner “First at Four” — a name that works pretty well given its alliteration and the fact that many stations who use it air the market’s only 4 p.m. news.

Tampa’s ABC debuts refreshed set

Via FL News Center, WFTS-TV is now back on its set with some modifications.

The new set has updated colors and wood tones to match the current Scripp’s graphics package and some new printed graphics are found on various parts of the set.

FLNC also reports that LED lighting has been installed.

WFTS-TV undergoing a makeover

Via Florida News Center, WFTS-TV is currently on a temporary set as the main set is getting a makeover.

The new set should debut next week if things go according to plan.

The temporary set, shown after the jump, utilizes a two camera chromakey setup.

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KRQE-TV debuts new set and graphics in High Definition

KRQE-TV recently debuted its new set and HD graphics package after a month of teasing.

The new set, designed by FX Group, features rich earth tones and many technology elements including a vertical plasma behind the main anchor desk.

“FX designed built and installed KRQE’s new HD studio set. Our team also provided the lighting gear package tailored to their new lighting design,” said Kathy Mosher-Boulé of FX Group.

View more in SetStudio and in the Graphics section.

Miami CBS affiliate launches new look

WFOR-TV, the CBS owned and operated affiliate in Miami, has unveiled a new logo and new graphics, reports Florida News Center.

The new logo includes a simplified numeral “4″ but retains the “wave” found under it. In many cases, the logo is used in a single color, either white or dark blue, but there are also instances that include a more teal-toned wave, which is a nice connection to the old look.

Overall, the new graphics are similar to those seen at other CBS O&O stations, namely KYW-TV in Philadelphia. This package, however, is slightly darker, lacks some of the warmer tones found in KYW’s and some of the 3D elements appear bit more sharp-edged. Many aspects of the package don’t seem quite a refined as KYW’s.

Open source WordPress powering CBSNewYork.com

In a major coup for open source software lovers, the newly-launched CBSNewYork.com is powered by popular blogging and content management platform WordPress.

The first hint of a WordPress backbone was the “W” icon that appears in Google Chrome, as shown below.

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WCBS-TV rolls out CBSNewYork.com

WCBS-TV has relaunched its online presence as CBSNewYork.com, following NBC’s trend with WNBC-TV.

The new site combines the online side of WCBS-TV and its CBS owned radio counterparts in New York City.

A search engine has also been rolled out as part of the deal to help locals find “everything New York City.” Branded as CBS Local Search, the search engine uses Google for its backend.

‘This is ABC15 news with Anchor Left and Anchor Right’

From a tipster:

WTSP-TV dumps 10Connects

WTSP-TV has dumped its 10Connects brand, in favor of 10News, a brand used in 2002 by the station.

The previous brand, lasted almost two years and was met with some criticism from the start. In a NewscastStudio poll, 55% of users thought the brand was not going to be effective.

Branding and slogan change in the news industry is common place as news directors change and go, but WTSP-TV promoted this change as a new way of covering the story. (more…)