Posts Tagged ‘NAB’

NAB 2010: New NAB Show app gives attendees on-the-go info

NAB Show organizers unveiled today a new mobile app that will provide attendees with NAB Show information, delivered directly to their handheld device.

MyNABShow Mobile, the official NAB Show smartphone application, will provide users with unique features that include interactive exhibit floor maps, social media interaction, and the ability to download exhibitor brochures. The mobile app, powered by Core-apps’ Follow Me service, is sponsored by StreamTheWorld and available free of charge for all smartphone users attending the NAB Show, April 10-15 in Las Vegas.

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Chyron continues support of virtual sets

Sports Video Group has a look at Chyron and NeuroTV’s partnership heading into NAB 2010.

Virtual set technology is popular in Asia and Europe but U.S. TV productions have been reticent to rely on it due to cost and complexity. The deal with NeuroTV could change that equation has it has a trackless technology, meaning that the camera can be locked down and computers then synthesize moves like camera crane moves and pans.

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AccuWeather to debut interactive touch controls at NAB 2010

AccuWeather, the weather display and content generation provider, will debut its new interactive touchscreen technology at NAB.

The technology, available as an upgrade to CinemaLive HD or as a stand-alone system, lets talent quickly zoom and switch between various elements to report breaking news and severe weather. This allows the talent to “compose and present the story as it unfolds in real time.”

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NewscastStudio to be media partner for NAB Show 2010

NewscastStudio has signed on to be an official media partner for the NAB Show 2010.

The show, which is scheduled for April 10-15 in Las Vegas, features thousands of square feet of exhibits plus numerous educational sessions and networking opportunities.

“From broadcasting to broader-casting, the NAB Show has evolved over the last eight decades to continually lead this ever-changing industry,” reads the show’s official Web site. “And while the solutions at your fingertips have changed to keep pace with consumer habits and technologies, your aspirations to produce and deliver memorable content have remained constant. From conception through distribution, the NAB Show proudly serves as the incubator for excellence – helping to breathe life into content everywhere.”

As part of our partnership with NAB, we’re pleased to offer our readers a free exhibits-only pass. To sign up, visit www.nabshow.com and use code W100.

NAB attendance down significantly

According to preliminary figures released by NAB, attendance for this year’s show was down by more than 20,000 people.

The 2009 show attracted 83,842 attendees, compared to the 105,259 who made the trek to Las Vegas in 2008.

“With two days remaining, the NAB Show has been a phenomenal success by any measure in an otherwise challenging economy,” spun NAB Executive Vice President Dennis Wharton in a statement.

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NAB head says broadcasters ‘forging ahead’

Despite a weakening economy and numerous challenges facing media on all platforms, NAB president and CEO David K. Rehr emphasized that broadcasters of today are “forging ahead” and showing the value of their services.

That message was repeated by John L. Sander, the NAB joint board chair, who spoke to a less-than-capacity audience at the NAB opening session in Las Vegas Monday.

“At a time when businesses everywhere are seeking momentum, this is the event that will provide it,” said Sander. (more…)

NAB survey: 80 percent of attendees plan on purchases

NAB has released the results of a survey it conducted that found that nearly 80 percent of the pre-registered attendees plan to buy products or services on the show floor this year.

This figure may seem a bit high in today’s economy and one has to wonder if the number is being skewed at least a little by the fact that companies that OK’d the journey to Las Vegas are more likely to have a defined reason for going.

Remember too, that 80 percent becomes a less impressive figure the more attendance is down overall; and almost everyone seems to be in agreement there will be a significant drop this year.

A summary of the study’s findings is after the jump.

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The 2009 NAB Show is approaching fast

The 2009 NAB Show and RTNDA @ NAB are coming up faster than you think.

Make sure to look at the new RTNDA @ NAB website for detailed information on the sessions being offered along with travel information. This years RTNDA @ NAB theme is “Remodeling the Model: Get Ready for Tomorrow’s Digital Platforms.”

Newscaststudio will provide coverage from the show floor this April as the conference kicks off.

NewscastStudio Podcast: Day One

Our first podcast from NAB is now live, full of interviews with creative professionals and news from NAB 2008.To subscribe to our Podcast, simply add the Podcast RSS feed to your favorite feed reader.

Tune in to here all about new FX Digital Backgrounds, a 100in. DLP, a new direction from Stephen Arnold Music, and a little known set designer. (more…)

Cracking the case: MSNBC green screen

Today at NAB 2008, NewscastStudio was able to uncover who designed the MSNBC “election center.” As we all recall, the “election center” was the totally 3D environment used during the election primaries. The set featured a 360 shooting area, and graphics could pop up from the floor.

Today, we cracked the case. Originally, MSNBC built a temporary set for their Super Tuesday coverage. Then, after Super Tuesday, they took pictures of every part of the set. This allowed them to recreate the set using blueprints and pictures in 3D.
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Come on down…it’s time for Bob Barker!

Today at NAB, Bob Barker was honored. As part of the ceremony, hosted by Billy Bush, Barker hosted a game of The Price is Right. In the game, contestants came on down, and had a chance to spin the big wheel. Then, they competed at Plinko for the grand prize, a brand new plasma tv, worth over $3000.

Pictures continue after the jump. (more…)

Live from NAB

NewscastStudio is now setup, and ready for a big day Live from NAB 2008.

Stay tuned, as the doors to the exhibit halls open at 9am PST, and when they do, NewscastStudio will have coverage from the floor.