Tampa Fox station rolls MyFoxHurricane.com
From TVNewsInsider, we’ve learned that WTVT-TV, the Fox O&O in Tampa, Fla. has launched a dedicated hurricane news site called MyFoxHurricane.com. The URL is an interesting take on the “MyFox” branding that’s been proliferating throughout News Corp.-owned stations (and some say was spurred by the conglomerate’s purchase of MySpace).
That said, it’s an intersting idea since weather news is a top ratings and page view driver, especially during severe events such as Hurricane Fay.
The site itself gives the feel of a weather command central, with numerous maps, charts and live video being piped in. There’s also a live chat module and links to resources and more information.
Click here to visit the site.