WCAU drops familiar signature

Along with its new set and graphics, WCAU-TV also debuted new music, the NBC Collection used at many other NBC stations, O&O and not.

What’s significant about this is that the station has also bid farewell to its familiar signature in the music.

Philadelphians are serious about their news. When ABC affiliate WPVI-TV re-recorded its “Move Closer to Your World” theme in 1997, the station was flooded with complaints and reversed tracks after only five days.

Likewise, CBS affiliate KYW-TV also ditched its longtime music package in 2003 but stuck with its decision, eventually changing again to use the CBS O&O standard, “The Enforcer.”