CBS launches new campaign, claims network invented ‘original reporting’

CBS News is running a new promo that claims the network “invented original reporting.”

The ad, which features current CBS personalities including Lara Logan, Scott Pelley and Norah O’Donnell, also mixes in archival clips for “60 Minutes,” which seem to be the crux of the original reporting claim.

What do you think? Is CBS’s claim accurate? Or an overstatement? What exactly is “original reporting”?