Associated Press unveils new logo

The Associated Press took the wraps off a new visual identity today, including a new logo.

Gone is the sunken “P” and rusty red color tone. The two letters in the organization’s name now sit evenly floating above a bold red line.

The logo’s new typeface connects well with the old logo, but the gaps between parts of the letters have been widened to be more visible.

In addition, the AP has released a new style and brand standards guide, which is available for download on its website.

The existing logo had been in use since 1981.

What do you think of the new logo? Share your thoughts in the comments.