ABC News debuts new theme for Olympics
Fighting the $4 billion dollar NBC gorilla, ABC has made a large commitment to the Olympics.
Part of this was underscored with a new custom theme by DreamArtists Studios.
“DreamArtists scored an Olympic theme package with an orchestra consisting of a massive brass section. There was, in fact, enough brass to fill 4 concert orchestras,” wrote Network News Music.
The theme captures the spirit and history of the Olympics, an event ABC held for two decades.
Interestingly, the theme was composed in only 24 hours.
“The result is a theme that is edgy and driving, with more percussion than Olympic themes at the other networks. The music reflects the truly grand scale of this world event.”
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Branding, Music & Theme Music, Networks, Olympics, Sports Broadcasting & Production