CNNI’s ‘World Sport’ sports new look
Weekly insights on the technology, production and business decisions shaping media and broadcast. Free to access. Independent coverage. Unsubscribe anytime.
“World Sport” debuted a new look this week on CNN International.
The design revolves around a shield logo, which is very fitting for a sports show. Using a blue and white color palette, the new look is a departure from the shows previous red and yellow logo.
In the opening titles, the shield illuminates piece by piece until the full logo is revealed.
Overall, the new look puts the shows brand more inline with mainstream sports programs, such as those on ESPN or Fox Sports.
Too bad the show uses the old and rundown HLN studios for its base.
tags
Branding, CNN, CNNI, cnni world sport, logo, logo design, world sport
categories
Branding, Featured, Graphics