CNNI goes simple for ‘Newsroom’ rebrand

CNNI unveiled a new look for “Newsroom” that sheds the extruded 3D in favor of a simple, clean one.

The new look features a dominant blue background with the word “Newsroom” subtly blended into the background.

The show’s logo also now features simplified typography with just the network’s logo in a red box followed by the title on a single line (as opposed to the overly glossy, extruded logo that was previously used).

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New “CNN Newsroom” opening titles.

Previous opening titles.

Previous opening titles.

The show’s set remains the same, with a bit of new framing and a new background. Gone is the curved virtual monitor wall, in is a skyline view of Atlanta with the “Newsroom” logo overlaid.

The revamp is in stark contract to the US version of “CNN Newsroom,” which features a rather over-the-top look that we compared to the graphics of The Onion’s Onion News Network when it debuted in 2012.

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Look of "CNN Newsroom" in the US

Look of “CNN Newsroom” in the US

Watch the video of the new open:

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