Planning a successful broadcast studio takes more than just scenery
Planning a successful studio project doesn’t stop at just the scenery — other key factors that should always be carefully considered include A/V integration, lighting and the final delivery and installation of everything.
When working with architectural and engineering teams who might not be familiar the unique requirements of a broadcast facility, it’s vital to get an experienced consultant on board early to work with everyone.
A/V integration, which typically involves any display device found within a broadcast facility that’s meant to be seen as part of the on air broadcast, has quickly become a key part most broadcast studio projects these days.
The technology used in studios can range in size from a handheld device or computer workstations all the way up to large flat panel monitors and floor-to-ceiling video walls. In addition to the selection of the best type of on-set displays, it’s also important to consider the sometimes complex systems that feed graphics, realtime data and more to the displays.
These systems, which are becoming a key part of any project with multiple on-set video displays, require advanced knowledge of selecting the best software and hardware to allow integration with the myriad of video, realtime graphics, data feeds and other sources.
Lighting design and integration
Like A/V integration, lighting is an often overlooked yet vital part to the success of a studio project.
Lighting plays a key role in not only how the set looks on air, but how your on-camera talent does as well. Good lighting design is essential to creating productions that bridge the gap and look truly professional, so it’s definitely not area to be overlooked.
There’s a wide variety of lighting options to consider — including the pros and cons of the type of light each type gives off, energy efficiencies and installation requirements. It’s also important to work with a partner who understands the electrical and safety requirements of professional grade lighting instruments and how that might affect your project requirements.
Once you’ve addressed all of this planning, there’s still one final aspect to consider — how everything will be installed.
In many cases, due to the specialized nature of the various components of a broadcast studio, multiple contractors will need to be involved. For example, the set may be designed by one team but built by a third party. Or, the A/V integration team may be a local provider who is working with the construction team for the first time.
Because of this, it’s vital to have someone with the knowledge and experience to coordinate between all of these teams and have a solid understanding of how all of the components fit together to contribute to the overall success of the project.
Creating a dynamic, flexible and brand-centric corporate webcast studio is a great way to expand your brand into new platforms, but it’s important to incorporate careful planning and strategy into the entire process.
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