Stephen Arnold Music expands ‘Waking Up My Day’ image campaign

Stephen Arnold Music has released an update to its popular “Waking Up My Day” branding and image package.

The expanded edition, with three new song versions, provides a cost-effective marketing toolkit for stations looking to promote their morning newscasts.

“We’ve built on the success of ‘Waking Up My Day’ to make it even more appealing to local TV stations,” said Chad Cook, VP of creative for Stephen Arnold Music. “This is a cost-effective, turnkey bundle that connects with viewers when they need their local stations most: to start their morning with the latest updates on traffic, weather, and top stories of the day.”

“Waking Up My Day” was created by SAM to help local stations grow viewership and generate additional revenue during the crucial morning news slot, with over 80 markets already picking up the campaign since its launch in Spring 2015.

Joining the original male and female vocal versions are mixes for pop, urban and light.

“Waking Up My Day” is a market exclusive campaign and includes 30s/20s/15s/10s/IDs, plus full sing, donut, tag and instrumental versions. Custom lyrics are available as well.