CNN posts 360-ad for ‘Sully’ movie

By Michael P. Hill September 1, 2016

Subscribe to NewscastStudio for the latest news, project case studies and product announcements in broadcast technology, creative design and engineering delivered to your inbox.

CNN has sold the producers of the film “Sully” a paid post on its Facebook feed that uses a spherical, 360 video to promote the movie.

Unlike the rather sneaky Netflix ad CNN.com ran earlier this summer, CNN is much more upfront that the post is an ad, with the a banner reading “Paid content” appearing in opening of the video.

The network also points out that video is paid content in the text of the post.

The video itself is a recreation of when then U.S. Airways pilot Chesley “Sully” Sullenberger landed a passenger jet on the Hudson River after it was disabled after hitting a flock of birds.

Subscribe to NewscastStudio for the latest news, project case studies and product announcements in broadcast technology, creative design and engineering delivered to your inbox.