Avid Vote lets users drive product development

Avid, along with leaders of the Avid Customer Association, today announced the launch of the inaugural ACA Vote, giving current and new ACA members the opportunity to directly influence the company’s future technology, product and service offerings.

Through ACA membership, the vote allows Avid’s customer community, from independent professionals to the largest media enterprises,to have their voices heard and weigh in on what they see as the most important requirements to help them address the pressing needs facing the industry.

In harnessing the shared needs of the community, the results of the ACA Vote will influence Avid’s future offerings as the company continues to deliver the industry’s most open, efficient platform solution with a comprehensive set of tools and workflow solutions to create, distribute and optimize media — all with the most flexible deployment models, licensing options and commercial structures.

Through the ACA, Avid has built a deep community partnership based on close collaboration with its customers, the industry’s preeminent client and user community, to help reshape the direction of the industry and together help address the community’s most important challenges and opportunities.

The ACA, a customer-led organization whose membership is open to all of Avid’s customers worldwide, is voting to give direct strategic input to help ensure that Avid continues to deliver solutions that help solve the community’s most critical issues, and support what is most important to them and their business requirements.

“Thanks to the ACA, we’ve made significant strides over the past three years with the community’s contribution towards Avid EverywhereTM, which has helped Avid deliver the industry’s most innovative, open platform for media that is helping to shape the future of the industry, and through its flexibility allows us to rapidly address our customers’ needs,” said Avid chairman and CEO Louis Hernandez Jr. in a statement. “With the ACA Vote, we’re setting a precedent for the industry again by giving every ACA member the opportunity to influence our collective future with input towards new or improved offerings that will positively impact the community and the company.”
The ACA Vote will span the areas of creative applications, workflow solutions and emerging technology, and it aims to uncover what will make the biggest difference to Avid’s customers’ future success from a technical, creative, business and investment perspective.

Both current and new ACA members can easily participate in the vote online by visiting: www.avidcustomerassociation.com/vote

“With the launch of the ACA Vote, we are entering a new phase of customer participation in the future of Avid’s direction,” said David Mash, senior vice president for innovation strategy and technology, Berklee College of Music and chairman of the Avid Customer Association’s executive board of directors.


“This is the chance for each member, including new members, to join the community in an unprecedented opportunity to collectively impact the future of Avid products and solutions. I strongly encourage members of our community to participate.”

The first round of online voting will take place from Dec. 6, 2016, to Jan. 27, 2017, followed by a second round of voting from Feb. 13 to March 3, 2017. The results of the ACA Vote and its impact on Avid’s future direction will be revealed at Avid Connect 2017 on April 22 in Las Vegas.