Weather Solutions: 4 of today’s leading weather software systems

The Weather Company

The Weather Company, as part of the IBM Watson Group, is at the forefront of leveraging the power of data and artificial intelligence to generate forecasts.

The Max ecosystem combines IBM’s expertise in processing data and The Weather Company’s experience at visualizing it to provide broadcasters with visualization using the latest advances in augmented reality and 3D technology. This allows the broadcaster captivate its TV audience while also keeping on-air talent focused to engage with viewers at all times.

The system also adds the ability for weather graphics to be controlled remotely, so newscasters can track severe weather in real time.

These same capabilities and workflows are also used to publish targeted alerts, such as severe thunderstorm warnings, to mobile users.

Max Engage with Watson brings IBM’s Watson artificial intelligence and processing power to allow weathercasters to find the information they need through natural language queries.

Other updates to the Max Engage system include the ability to automatically detect weather and traffic events, create personalized content and video about those events and intelligently deliver that content to the right audience, no matter the place or time.

This ads the ability to deliver personalized digital content for its audiences with higher frequency – without burdening news station staff.

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