Sacramento station on temporary set
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Hearst Television’s KCRA, the NBC affiliate in Sacramento, California, has moved to a temporary set.
The station’s newscasts are now originating from in front of a cityscape background that changes depending on the daypart, framed with simple wood toned columns.

The camera right and camera left shots, meanwhile, have been changed to a printed background of the Hearst “diagrid” pattern.
Weather is also being broadcast from an alternate weather center, which features a portion of an oversized logo and some workstations behind the talent.



tags
Diagrid, hearst television, KCRA, sacramento
categories
Broadcast Design, Featured, Graphics, Local News, TV News Set Design