St. Louis NBC teases new home, updated logo

Tegna’s St. Louis NBC affiliate, KSDK, has released a promo teasing the first preview of its set upgrade along with a new logo design.

To debut in the coming weeks, in time for the November book, we first reported on the change in September as the station moved to a temporary set.

The set design follows the current corporate standard, with a sweeping video wall and ‘guitar-pick’ shaped desk allowing flexibly of presentation on-air.

We’ve been busy… . . . . #tvnews #localnews #ksdk #5onyourside #5is70

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The logo design features a new numeral “5,” replacing a look that originally debuted in 1993, with a subtle “Gateway Arch” reference. The station’s signature red color remains, with the same “On Your Side” slogan.