St. Louis NBC teases new home, updated logo
To debut in the coming weeks, in time for the November book, we first reported on the change in September as the station moved to a temporary set.
The set design follows the current corporate standard, with a sweeping video wall and ‘guitar-pick’ shaped desk allowing flexibly of presentation on-air.
The logo design features a new numeral “5,” replacing a look that originally debuted in 1993, with a subtle “Gateway Arch” reference. The station’s signature red color remains, with the same “On Your Side” slogan.