Tegna station has anchors ‘upgrade’ graphics in promo

Tegna stations continue to roll out the station’s new graphics package, with KING and Seattle and KGW in Portland, Oregon rolling out the new look this week.

KGW’s launch, however, is notable because of the promo it produced, showing anchors Tracy Barry and Joe Donlon standing in front of a gray background with the station’s logo and an orange “upgrade” button. 

They debate “pressing” it until Donlon finally takes the plunge and presses it — and that’s when they become surrounded by a colorful array of the new look.

KGW also created an online video giving viewers a “tour” of the new look:

The latest in design, production and engineering

Subscribe to NewscastStudio for the latest delivered straight to your inbox.

Sign up for NewscastStudio's weekly newsletter.Our weekly newsletter delivers the latest broadcast industry news to your inbox including new debuts, case studies, thought leadership and broadcast gear updates.