CNN commissions custom score for coverage of PyeongChang
Subscribe to NewscastStudio for the latest news, project case studies and product announcements in broadcast technology, creative design and engineering delivered to your inbox.
For its coverage of the 2018 Winter Olympics in PyeongChang, South Korea, CNN and CNN International are using custom music from Stephen Arnold Music that blends traditional Korean instruments with a heroic, hard-hitting sound.
CNN is branding its coverage of the games under the “Aiming for gold” banner.
The music, which is used at various points throughout CNN’s coverage, is often used with an animated open created by CNN’s in house design team that blends icy, snowy mountains with a logotype using the network’s trademark CNN Sans font set inside a bold red box and framed with translucent, glassy 3D accents.
Simmering with the drama and passion of the world’s most intense international competition, the distinct music was recorded with live symphony players, seamlessly blending Western sensibilities and classic Korean instruments including the gayageum, janggu drums and daegeum flute.
Subscribe to NewscastStudio for the latest news, project case studies and product announcements in broadcast technology, creative design and engineering delivered to your inbox.
tags
2018 Winter Olympics, CNN, cnn international, CNN Sans, Pyeongchang, Stephen Arnold Music
categories
Branding, Broadcast Design, Broadcast Industry News, Cable News, Featured, Graphics, Music & Theme Music