Exclusive: ‘Today’ goes sunny side up with new Studio 1A

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To the left of the new video wall, the show’s iconic sunrise logo, which was simplified in 2013, is reimagined as a floating sculptural installation made of cables that support horizontal acrylic slats that, when viewed straight on, form the logo.

However, the installation is much more complex than this — not only does each ring occupy its own layer, but the entire setup is equipped with an intricate DMX-controlled LED system that allows for advanced color changing options. 

In addition, the layered design of the logo installation means the placement of the acrylic slats shifts as the viewport changes, making it possible to morph the logo into a more abstract collection of lines. This effect is similar in nature to the peacock feature in the “NBC Nightly News” studio, also from Clickspring.

Because the logo’s three layers are placed in front of the wall, the installation can also be shot from behind, giving viewers a sweeping view of the rest of the studio.

Behind the logo, a curved wall serves as a backing for the logo sculpture and also separates the main studio space from the “Orange Room,” which remains largely the same.

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