MSNBC revives ‘Up’ branding for David Gura — but with a new look
“Up” originally launched in 2011 with Chris Hayes as host.
Up with Steve Kornacki
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In the show’s latest look, an ultra bold and condensed version of the word “up” with a literal reference in the form of a bright yellow arrow placed in the lower right corner of the “P.” New host David Gura’s name, meanwhile, appears in a clean machine-style font below.
The look is accented with red and blue blocks.
Gura joined MSNBC in late 2017 as a business and economy reporter.