ABC’s Michelle Obama special uses text-heavy name

ABC took its normal word-heavy route in the title and graphics of its “20/20” special featuring Robin Roberts‘ interview with former First Lady Michelle Obama.
The network used the title “A First Lady’s Journey: Becoming Michelle Obama” and created a logotype that used varying letter sizes and spacing to “square off” the text — with the exception of “with Robin Roberts” under it, which was indented on both sides.
tags
20/20, ABC, ABC News, Michelle Obama, Robin Roberts
categories
Branding, Broadcast Design, Broadcast Industry News, Networks