ABC 7 Chicago uses rings, casual narration in morning promo
The new spot focuses on the station’s 4:30 to 7 a.m. news block and kicks off with “Are you ready? Ready to start a new day?”
A combination of stock footage of people in morning routines are combined with station talent shots — while the female announcer assures viewers that “Tanja, Terrell, Tracy and Roz have gotcha covered.”
From a graphical standpoint, the spot also uses a mostly blue and gold color scheme that has some similarities to ABC’s “Aperture” branding motion graphics package.