NBC Chicago thinks it’s hip as hell in this news promo

Chicago TV

This column is part of NewscastStudio's regular "Chicago TV" column that covers the latest in Chicago broadcasting.

Along with a super casual — but super short — promo for its 10 p.m. news, WMAQ, the NBC O&O Chicago has an extended version that’s even more hipster. 

“Straight up and relevant to you. We’re all about that,” starts the casual narrator, who sounds like he might moonlight a pro surfer. 

Other gems:

  • “Our storm team gets you ready for … whatever.”
  • “Shady business, eh, doesn’t fly with us.”
  • “And the folks who are putting ‘neighbor’ back in ‘neighborhood’ — we gotta lot of those stories that are making a difference.”
  • “Keep it here. We’ll keep it relevant to you.”

The promo is almost a blatant attempt to appeal directly to millennials — but it’s debating whether it tries too hard or not.