NBC Chicago thinks it’s hip as hell in this news promo
“Straight up and relevant to you. We’re all about that,” starts the casual narrator, who sounds like he might moonlight a pro surfer.
- “Our storm team gets you ready for … whatever.”
- “Shady business, eh, doesn’t fly with us.”
- “And the folks who are putting ‘neighbor’ back in ‘neighborhood’ — we gotta lot of those stories that are making a difference.”
- “Keep it here. We’ll keep it relevant to you.”
The promo is almost a blatant attempt to appeal directly to millennials — but it’s debating whether it tries too hard or not.