Cleveland station gets new slogan, graphics and logo
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WOIO, the Gray Television CBS affiliate in Cleveland rolled out a new logo design, tagline and graphics earlier this month.
The station continues to brand on air as “Cleveland 19” and “19 News” but added the tagline “First. Fair. Everywhere.”
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The tagline ties into the station’s existing “First Alert” weather branding — which also uses the “sub brand” of “Precision Forecast.”
Meanwhile, the new slogan echoes the station’s previous “Honest. First. Everywhere.” slogan it used during its days as “Action News” that ended in 2015 and also has some parallels to the alliterative “LLL” branding used at other stations — “Live. Local. Late Breaking” or “Local. Live. Late Breaking.”
In addition, the words “fair” and “everywhere” rhyme, giving the tagline a memorable ring even without every word starting with “F.”
WOIO switched earlier this year to the CBS Local music package from Stephen Arnold Music.
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CBS Local, cleveland, logo design, Stephen Arnold Music, woio
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Branding, Broadcast Design, Broadcast Industry News, Featured, Graphics, Local News, Music & Theme Music