The Weather Channel adds Zero Density to its broadcast arsenal

The Weather Channel will now be able to utilize Zero Density’s broadcast solutions for its Immersive Mixed Reality content, as part of a new agreement with the vendor.

“In our effort to continually evolve and enhance weather presentation and storytelling across all platforms, we’ve added Zero Density to our technology lineup for our Immersive Mixed Reality experiences,” said Michael Potts of The Weather Channel in a statement. “This addition will make our offerings even more dynamic and engaging.”

“The Weather Channel is an exemplary network both for the quality of journalism and their technology use. They strive to leave a mark on the audience with their stories and save lives rather than report it! Reality Engine has the toolset to make this happen,” said Zero Density’s Ulas Kaçmaz.

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Along with Zero Density solutions, The Weather Channel has previously used technology from The Future Group’s Frontier graphics system and Epic Game’s Unreal Engine.