‘GMA’ says ‘good morning sunshine’ in new promo campaign

ABC News‘ “Good Morning America” has launched a new image and promo campaign.

The promo uses the tagline “Good morning sunshine” and uses the Meghan Trainor and Gary Trainor’s song of the same name.

The video part of the promo, meanwhile, features a variety of white framed shots, mostly “behind the scenes” style footage of the show’s key talent Robin Roberts, George Stephanopoulos, Michael Strahan, Ginger Zee, Amy Robach and Lara Spencer

There’s also a shot of Strahan and Roberts at the anchor desk hitting a customized “alarm clock.”

The campaign debuted Sunday, Feb. 9, 2020, during ABC’s telecast of the Oscars and is largely aimed at viewers who don’t normally watch “GMA” according to sources.