CNBC revamps intraday news updates with virtual set
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CNBC’s mid-show news updates have been redesigned with a virtual environment and brighter hue.
Previously, the “CNBC News Update” had an anchor seated with a generic control room-esque, multiviewer background while headlines would appear in a sidebar graphic.
The change relocates the anchor – in this case, Rahel Solomon – to CNBC’s dedicated chromakey studio with a virtual set powered by Brainstorm’s InfinitySet.
The virtual set allows for a variety of configurations based on the number of headlines and de-emphasizes the need for stock footage or story b-roll, as the video clips are now overlaid in the environment.
The virtual set design matches CNBC’s glassy, data-filled on-air brand with a brighter blue color compared to the previous look.
The physical desk follows the look of “The News with Shepard Smith,” including subtle color-changing lighting in the desk frame.