Brightcove releases data on how B2B video engages during sales cycles

Brightcove has released new data showing how B2B purchase decision-makers are engaging with video content throughout the purchasing lifecycle.

The survey found that organizations prioritizing video have a better connection with customers with 95% of B2B buyers saying that video plays an important role in moving forward with a purchase.

Some additional stats found that:

• 88% of B2B buyers watched video to learn about a company’s product or services
• 36% of B2B buyers found that video is most helpful in understanding a problem they have
• 58% of B2B buyers find video helpful when learning about a product or service