FIFA tacks on plus sign formed with circles for streamer logo
— TVNewsMix (@TVNewsMix) April 12, 2022
The mark boasts distinctive angled ends of the horizontal bars in the “F”s that match the angle of the left side of the “A.”
For FIFA+, the same base logo was used — but with a plus sign formed using five circles arranged to create a symmetrical symbol that’s similar to the mathematical symbol and Greek-style crosses.
It’s perhaps a bit interesting that FIFA went this direction instead of using something more blocky that integrated more closely with its distinct letters — though it’s also easy how a design like that could have ended up looking like the Chevrolet logo.
One also might wonder why a design inspired by the distinctive patterns found on the physical ball used in the game wasn’t used — but not all countries use the same style ball with the same markings — whereas all of the balls used in the sport are circular (keep in mind that in the U.S., so-called “European” football is referred to as soccer).
FIFA also may have wanted to keep its wordmark, which is often a highly protected piece of IP in sports, distinct from the logo for the streamer.
This approach was alluded to in the recently introduced Apple TV+ “Friday Night Baseball” graphics package through the use of circular lightbulb-inspired elements that, at least once forms a plus sign made up of five bulbs as well.
Finally, it’s worth noting that the FIFA+ logo has some interesting similarities to the one created for the NewscastStudio+Max streaming service this publication “announced” April 1, 2022 — with the primary difference being that NewscastStudio+Max’s has a single non-solid circle to match our overall logo design (which some have compared to SoFi’s logo).
— NewscastStudio (@NewscastStudio) April 1, 2022