LTN takes playout and channel creation to the cloud with LTN Lift
LTN Global has announced a new cloud-based playout solution that will automate the creation of live, linear channels across platforms.
LTN Lift brings together a range of LTN’s advanced playout, signaling and video transport technologies built around LTN’s IP video network. It automates versioning of a primary linear channel, seamlessly spinning up secondary channels and integrating live and non-live programming.
LTN Lift helps media organizations adapt in the digital era and is aimed at news and sports broadcasters along with station groups.
LTN Lift enables customers to automatically create new channels in the cloud, with altered programming to fit cross-platform programming requirements or provide richer content for different audiences.
The managed service offers a highly redundant, scalable cloud-based platform with virtual accessibility. This means that content providers can manage the service anywhere and rapidly scale up services based on evolving requirements.
“In a fiercely competitive and complex media landscape, maximizing the value and reach of your content has never been as important as it is today. Media customers need to get their best content to viewers wherever they are watching — and they need to do this efficiently and at scale,” said Malik Khan, executive chairman and co-founder.
“LTN Lift is a unique service that empowers our customers to lead in the digital era, and we’re already seeing early adopters among broadcast groups achieve outstanding results.”
LTN Lift includes automatic asset creation capabilities, seamless live source management and signal acquisition as well as delivery through the LTN Connect and LTN Transport solutions, and automated playout via LTN Schedule.
LTN’s built-in signaling and ad enablement technologies provide customers with the foundation to achieve optimum monetization through advanced advertising on any platform.
LTN Lift is currently in production by all stations in one of the four major US-owned broadcast groups.
LTN Global will showcase LTN Lift and a range of its video technologies and solutions at its booth #W10116 at NAB Show 2022.
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