IMAX to show latest innovations in streaming technology at NAB 2024

IMAX Corporation (NYSE: IMAX) is set to unveil its latest advancements in streaming optimization and monitoring software at NAB 2024, booth W1529. These software tools use VisionScience™ – IMAX’s Emmy-award winning technology that successfully maps the human visual system – to create proficiencies that represent a significant leap in streaming efficiency while maintaining exceptional visual quality.

Featured demos include:

• StreamSmart: This innovative orchestration platform seamlessly integrates with existing workflows – using IMAX’s VisionScience technology to preserve video quality while further reducing file sizes on top of existing optimization methods – to ensure quality and cut costs.
• StreamAware: IMAX’s StreamAware software utilizes AI to monitor every pixel, ensuring pristine video streams and quality assurance for live and VOD content.

“IMAX’s technology has a long legacy of driving awe-inspiring experiences, and we continue to develop transformative products with our Streaming and Consumer Technology business,” said Vikram Arumilli, Senior Vice President and General Manager, Streaming and Consumer Technology, IMAX. “We’ve advanced our groundbreaking enterprise software products, StreamSmart and StreamAware, to meet increasing market demand and help streaming platforms deliver premium quality content for less – and without compromise.”

NAB attendees can also see the latest advances of IMAX Enhanced technology on Disney+. In addition to the expanded aspect ratio offering up to 26% more picture, IMAX Enhanced is also expanding to include IMAX Signature sound by DTS on certified devices to enable an elevated end-to-end experience specially calibrated to provide fans at home with IMAX-quality picture and sound.