The Weather Company unveils Max On Demand cloud solution

The Weather Company has launched Max On Demand, a cloud-native weather production solution that enables broadcasters to create and scale content from any location across platforms.

The offering, unveiled during the 2026 NAB Show, expands the company’s Max Cloud platform to support more flexible and collaborative newsroom workflows, the company said.

Max On Demand allows broadcasters to shift from on-premise systems to managed cloud-based infrastructure, enabling teams to scale production capacity during major weather events and reduce resources during quieter periods. The approach is intended to optimize operational costs and reduce reliance on edge hardware.

“As an early adopter of Max Cloud, we’ve worked closely with The Weather Company to define what agile content creation looks like,” said Ashton Altieri, director of weather strategy at CBS News & Stations.

“A natural extension of our commitment to pioneering new standards in weather storytelling, we’re excited Max On Demand is designed to offer our teams ultimate flexibility for collaboration, ensuring whatever is happening or wherever they are working, our meteorologists have the tools to deliver critical information instantly and accurately.”

Max Cloud serves as the platform for a suite of tools designed to unify newsroom workflows and support collaboration, production and distribution of weather content across stations.

The portfolio includes Max On Demand, which provides elastic infrastructure to scale production resources based on demand, and Max Velocity, a browser-based tool for creating and publishing video from remote locations.

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Additional tools include Prism Pro, an automated rendering solution for publishing digital and social content in platform-optimized formats, and ReelSphere, which automates hyper-local short-form weather coverage using AI-generated voiceovers and graphics for streaming and connected TV platforms.

“Today, broadcasters are being asked to do more with less while delivering precise, always-on weather coverage,” said Steve Ward, senior vice president of media at The Weather Company. “Max On Demand and the broader Max Cloud portfolio fundamentally change the economics and agility of weather operations.”

The company said the platform is designed to support future integration of AI-assisted workflows while maintaining human oversight in content creation and delivery.